Launch Website

The Nuralains

The Nuralains is a modesty fashion botique based in Nairobi. I was commissioned to create this new brand from scratch, including the logo, patterns and textures, fonts and digital marketing. We created a brand look that was in keeping with the current online fashion market, but also had a global feel, drawing inspiration from Asian and African culture. Furthermore, I also designed and built a beautiful E-Commerce platform using WordPress.

Task:

Website Development, Logo Design

Technology:

WordPress, Photoshop

Brand Identity

The visual identity I created for The Nuralains positioned itself as a high end fashion label. I developed a brand logo that was minimal in style, but strong in its form, also adding a second brand mark that was inspired by the shape of a leaf. The E-commerce website draws influence from the user journey patterns adopted by well known online stores, with multiple filtering layer options and intuitive navigation between all categories of product.

1. Logo

2. Typography

REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

BOLD

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Website Launch Teaser

There was a series of post counting down to the launch date for the website.

WEBSITE LAYOUT

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